SIP PARTNER — CHANNEL EXPERIMENT WORKSHEET
Companion guide: https://saasitpartner.com/saas-distribution-channels/
This is a planning template, not a benchmark or a guarantee of revenue.

Buyer and problem:
Why this problem matters now:
Where we can reach this buyer:
Primary channel:
Offer and useful next step:
Hypothesis:
Owner:
Execution scope:
Follow-up and onboarding owner:
Time limit (allow for the buying cycle):
Cash limit:
Founder/team hours budget:
Baseline:
Qualification criteria:
Definition of first useful outcome:
Source and attribution method:
Evidence to collect:
Known measurement limitations:
Continue if:
Change if:
Stop if:
Review date:

REVIEW
Cash spent:
Hours spent:
Relevant interest:
Qualified conversations or trials:
Users reaching first value:
Paying customers:
Retention evidence (or not yet known):
What we learned:
Next decision and owner: