Pipeline and measurement
Connect distribution to qualified pipeline
Define funnel stages, verify booking attribution and choose your next experiment. Includes a downloadable pipeline worksheet.
FOUNDER FIELD NOTES
Better questions.
More useful next steps.
Practical guides to finding your growth constraint, reaching the right buyers and building the systems that carry customer value.
THE READING ROOM
Start with the decision you need to make.
Onboarding and activation
Audit the path from signup to first value
Inspect setup friction, define activation and plan a focused improvement. Includes a downloadable audit worksheet.
Distribution
Choose your first SaaS distribution channel
Compare six channels, match them to your buyer and design a focused experiment. Includes a downloadable worksheet.
Growth diagnosis
Find your SaaS growth bottleneck
Investigate acquisition, conversion, activation, retention and operations before choosing what to build next.
WHEN YOU NEED IMPLEMENTATION
Turn a useful insight into a working system.
Bring your product, your current evidence and the main decision you are trying to make. We’ll examine the constraint and discuss the next useful step.